Management Team

Meet the Optimation management team, committed to our employees and customers. From an employee perspective, this commitment is evident by the resources and benefits we provide to improve quality of life, improve working conditions, and promote professional growth. From a customer perspective, this commitment is shown in the quality of the people we can provide, the quality of the deliverables, and the strength of the relationships we foster.


Bill Pollock, PE - President & CEO
Mr. Pollock is founder and President / CEO of Optimation Technology, Inc. He has Bachelors and Masters Degrees in Electrical Engineering from Rensselaer Polytechnic Institute and is a licensed professional engineer in New York and North Carolina. His career in automation, process control, and digital control systems spans over thirty years. In addition to a technical career in automation at Eastman Kodak Company, he served for four years on the faculty of the State University of New York, where he was an Associate Professor of Engineering Technology. In 1992, Mr. Pollock was selected by the Rochester Engineering Society to receive the Leo East Award as Engineer of the Year. In addition to his responsibilities at Optimation he serves the community, including the boards of organizations such as the Rochester Engineering Society, the Rochester Business Alliance, the Control Systems Integrators Association and the High Tech Business Council. He is a current member of the board of directors for the Rochester Technology and Manufacturing Association (RTMA).

Wendy Smith - VP Engineering & COO Klug Systems by Optimation
Ms. Smith is Vice President of Engineering and COO of Klug Systems by Optimation, with over twenty-two years experience in plant operations and design and engineering services management. Ms. Smith has a Bachelor of Science in Ceramic Engineering with a Business Management minor from Alfred University in NY, including six months at the University of Sheffield in England. She held key manufacturing and operations leadership positions for Corning Incorporated. Ms. Smith has broad experience in a variety of manufacturing environments including: continuous flow, batch processes, hot glass, refractory, finishing and assembly. Ms. Smith has broad general management experience with responsibilities for sales, gross margin, operations, manufacturing efficiencies, EH&S, facilities, information technology, supply chain, procurement, logistics, materials, and quality. She has extensive experience with business strategic planning as well as organizational and personnel development.

Jack Burke - VP Optimation Industrial Services

Jack Burke is VP of Optimation Industrial Services with over 35 years’ experience in skilled trades, project management and facilities management. Mr. Burke received his AAS of the State of New York University of Delhi for plumbing, heating and pipefitting, while attending classes at Monroe Community College and Rochester Institute of Technology. Prior to joining Optimation, Mr. Burke was a project manager at Eastman Kodak Company. Mr. Burke manages the day-to-day operations at Optimation’s Lexington Facility, as well as the skilled trades division of the company, including trades project managers, estimation and job superintendents. Mr. Burke is also the account manager for a number of different clients, and is also responsible for sales and business development of Optimation Industrial Services.