Bill Pollock, PE
Director of Strategic Partnerships
About Us
We help manufacturing businesses thrive.
We can, together.
Optimation was founded with a passion for manufacturing and the desire to provide industrial clients with a single source for projects ranging from simple upgrades and maintenance to turnkey solutions. We provide mechanical and process engineering and design, automation and systems integration, skilled trades fabrication and maintenance services for a variety of industries. Our ultimate goal is to develop lasting relationships with our clients, partnering together to promote and advance manufacturing.
Our ExpertiseWe have joined Re:Build Manufacturing.
We have joined Re:Build Manufacturing. We're now part of a growing group of companies that are working to reinvigorate manufacturing in the U.S. Re:Build Manufacturing is doing just as their name suggests; rebuilding American manufacturing, by bringing together manufacturers that make quality products with companies that have technical and engineering proficiency and those with the capability to go from Brain to Box™ or as we like to say it at Optimation, concept to completion.
Learn MoreOur Place in History
Since our start in 1985, Optimation's multidiscipline engineers, designers and skilled tradespeople work together with clients to successfully deliver thousands of projects throughout the U.S. and the world.
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Optimation Technology Founded
In 1985, Optimation Technology, Inc. was officially founded by William Pollock. The projects we started out working on typically included process or controls design and engineering.
New Building
We expanded to 20 employees and moved from rented space on Scottsville Road in Rochester, NY to own building in Rush, NY, south of Rochester.
ISO 9001 Registration
Optimation carried out its first acquisition by buying a small integration firm in Buffalo, PC Logic, Inc.
New Offices
Growth continued, and building was expanded from 12,000 to 25,000 square feet. During this same period the company opened offices in Buffalo, Syracuse, Binghamton, Watertown and Albany, NY as well as in Charlotte, NC, to serve wider geographic manufacturing opportunities. Services continued to be process engineering and design as well as automation and control systems. When fabrication or construction was involved these services were subcontracted.
New Strategy
Optimation developed a strategic plan to deal with industry changes. Offices in Charlotte, Albany, Binghamton, Buffalo and Watertown were closed as Optimation recognized the value of relationships with major manufacturing companies on a national rather than a regional basis.
CSIA
Optimation becomes a founding member and registered Control Systems Integrator Association (CSIA) Best Practices.
Glass Industry Services
Optimation acquired Klug Systems in Rochester, NY, leading our team with glass batch house expertise.
Test Systems Services
Omnia Technology, LLC joined Optimation to form our Houston, TX office, leading our team's expertise in the Oil & Gas Industry, specializing in test systems, particularly high pressure test.
Pharmaceutical Industry Services
Dumont Associates, LLC joined Optimation in Nashua, NH to form our Boston office adding systems integration experience and skill diversity to our team.
Optimation Industrial Services (OIS)
Optimation acquired the engineering and construction divisions from Eastman Kodak. The addition of engineers, designers and skilled tradespeople gave Optimation the ability to provide turnkey design/build solutions for clients with industrial fabrication and maintenance as well as enhancing design and engineering capabilities.
Industrial Applications, Concept to Completion
Leveraging world-class skilled trades services, new opportunities for cross-selling were created that allowed for expansion. Increased shop and fabrication space to meet the increasing demands for these new services.
Web Handling Prototyping and Proof-of-Concept
Optimation added world-class roll-to-roll experimentation and proof-of-concept capabilities by acquiring Kodak’s Web Handling experimental equipment and intellectual property. Located in Rochester, NY, the “Media Conveyance Facility” or MCF also provides web process training seminars.
NYS Certified Apprenticeship Program
Recognizing the need to develop younger skilled trades talent, while utilizing the deep experience of the master skilled tradespeople from OIS, Optimation began a formal, New York State certified apprenticeship program, covering five trades.
Total Systems Design, Inc. Acquisition
TSD joined Optimation in Exton, PA was to form the Philadelphia office, adding further systems integration experience with control and information systems services from concept through start-up, with extensive experience serving automation, MES and validation needs, including in the pharmaceutical industry.
Lexington Shop Move and Expansion
Optimation moved its shop location from LaGrange Avenue to a much larger space on Lexington Avenue, to accommodate a growing list of clients needing fabrication services.
Systems Integration and Test Systems
Optimation opened offices in Denver and Minneapolis and Dallas, focusing on gas exploration, renewable energy systems as well as medical device applications.
Optimation Place
Optimation completed the final consolidation of Rochester-based locations into the Lexington facility, by moving the management offices to a new part of the building, enhancing opportunities for working together while reserving adjacent space for future growth. The Media Conveyance Facility (MCF) also relocated to Optimation Place.
Corning Office Opens
A new office was also opened in Corning, NY to better serve key clients in the Southern Tier.
ORG
Owner’s Resource Group (ORG) purchased a majority share in Optimation, opening opportunities for growth and to develop strategically. ORG has the management team continue to lead the firm, maintaining its agile, customer-focused spirit, and will work as a team on high level company initiatives.
Continuous Improvement
The Lexington shop location underwent a layout redesign for efficiency, including customer suites and added security. Remote brick-and-mortar offices in Dallas, Denver, Minneapolis, Houston and Syracuse were closed, opting for virtual offices. Optimation adds high speed assembly machine building and support for design, parts, and troubleshooting maintenance of Kingsbury machines to its list of service.
ISO 9001:2015 Certification
Optimation maintains its ISO certification and updates to the 9001:2015 standard.
Stainless Steel Welding and Citric Passivation
To better serve clients with contamination concerns, such as chemical, food and beverage and pharmaceuticals, Optimation installed a dedicated stainless-steel welding area and citric passivation area in its Lexington shop location.
CSIA Milestone
Optimation is recertified by Control Systems Integrator Association (CSIA) Best Practices, its seventh certification audit, making it one of the longest-standing certified members with CSIA.
Operation Warp Speed 2020
Optimation Technology played a significant role in Project Operation Warp Speed during the COVID-19 crisis
Rochester Top Workplace 2020
We were named a Rochester Top Workplace by the Democrat and Chronical
Re:Build Acquisition
In October of 2021 we were acquisitioned by Re:Build Manufacturing part of the Total Production Solutions Group joining a team with a combined mission to bring manufacturing back to the U.S.A!
Leadership You Can Count On
We believe our strength is in our people, and the success that comes from a strong team leading those people to strive for continuous improvement, safety, quality and building client relationships.
Wendy Smith
Senior Director of Operations
Steven Beyer
Director, Sales
Jonathan Shaffer
Director, Safety
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Workplace Wellness Programs
Health & Safety
The personal health and safety of each employee, contractor and visitor to Optimation is of primary importance, and it is our policy to provide a safe and healthy work environment for everyone. At Optimation we use a two-phased approach to health and safety, focusing on traditional compliance and a behavioral based safety process. Our Health and Safety Processes are directed toward the recognition and control of all types of hazards that may be encountered in the performance of company business in the office, at our company’s out-of-Rochester locations, our fabrication shops and while visiting or conducting construction or maintenance activities at client sites. Optimation’s goal, led by our Corporate Safety Engineering Group, is to proactively support a safe and healthy workplace and create an environment where health, safety and wellness are a personal value within the Optimation community.
Learn More About Health and Safety -
Quality Services
Certified Best Practices
“Employees of Optimation are committed to building lasting client relationships by striving to provide consistently superior project services.” — Optimation’s Quality Policy
ISO 9001:2015 Registration
Governing corporate processes is a Quality Management System registered to ISO 9001 since 1994. The pursuit of a repeatable and sustainable approach to business makes Optimation unique as one of only a few firms that are recognized by both ISO 9001 and CSIA quality systems.
CSIA Best Practices: Control System Integrators Association Certification
As a founding member of CSIA, Optimation is committed to improving the business practices of Controls and Information System Integrators. Effectively coupling the advantages of an ISO 9001 Quality System, to the best practices of CSIA, with emphasis on process documentation, the organization has defined quality processes for each function of its operation.
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Professional Memberships & Certifications
“Optimation’s services represent a valuable extension of our own, internal engineering resources, bringing particular focus to our automation needs.”
